With intelligent product data management through the crisis

How the fashion company Adler is preparing for the future of retail

The fashion industry is currently undergoing a major upheaval, and not only because of the pandemic. In order to be able to react flexibly to changing customer needs and communication channels, Adler is relying on high-quality product data and a future-proof system architecture.

The speakers:

Patrick Schiller, retail expert and CIO of Adler Modemärkte AG, is responsible for the management and further development of the IT and process organization in the company, digitization at the POS (RFID, Robotics for Retail) and the development of a digital platform.

Dimitrij Kisselev, Head of Project Management at MSP AG, is supporting Adler in the integration and development of the censhare PIM system into a central hub for all product data.


May 19, 2021 - 1:50 p.m. - 2:30 p.m.

What can participants expect?

How can companies like Adler prepare for the future of retail? What consequences can be drawn from the current crisis? In the presentation, you will learn how the fashion chain store can meet the increasing demands of diverse target groups with the help of intelligent product data management and react flexibly to changes.

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